![]() ![]() Include a QR code to your schedule as your CTA and allow people to book a time that works for them! Adding information on how long the house was on the market before it sold, and statistics on how you can get people over asking price for their home can inspire someone to choose to work with you when selling their home.Ī great way to start a relationship could be offering a free home evaluation, giving you the opportunity to meet homeowners. Similar to just listed pieces, just sold postcards also give you the opportunity to highlight the success of your properties. Why mail this piece: Sharing just listed properties right in your audience’s mailbox can attract the right buyers as well as inspire other people to sell. Whether you want them to reach out to you or attend an open house, provide dates, times, your contact information, and a photo of you as well. Creating a strong call to action on a ‘just listed’ piece is just as important as the property information. Providing information about the property such as the price attracts buyers, but can also spark inspiration to neighbors who have been thinking about selling. Keeping that group of people informed by sending out properties that have been listed locally is a reliable way to inform your footprint of what you’re up to as well as creating traffic for your recent listing! There are always opportunities to reach your target audience before they make the decision to buy or sell a home. Why mail this piece: Providing valuable resources and information for your recipients empowers them in the buying process while encouraging them to reach out to you. Buyers appreciate learning from experts, and educational content that gets people thinking differently is a great tactic to stay relevant. The front of the postcard is a great place to create seasonal urgency and push the recipient to contact you. ![]() On the back of the postcard, a list discussing the 7 Common Home-Buying Myths gives your recipients the opportunity to learn and encourages them to hold onto your direct mail piece longer. Providing recipients with resources and educational content displays your knowledge of the industry and helps your audience become more informed. ![]() Why mail this piece: Mailing a piece backing a local initiative creates the foundation you need to improve your community and build strong relationships that count. The front is a great place to plug your personal goal in relation to the event, as well as your photo and contact information. When, where, why and how! Your goal is to drive attendance or donations in your community. Once you’ve selected or organized an event, start by giving them all of the information they need to participate on the back. Sending out mail that invites them to engage with your business in a positive way provides a space for conversation and networking. Keeping up with local events and seasonal initiatives shows that you support and advocate for the areas where your potential clients live. Supporting the local community and creating a way to meet people in person is a great way to establish your commitment locally. Why mail this piece: This piece not only provides brand awareness but builds good credibility with positive testimonials no matter what stage of the buying process your target might be in. Utilize this tip on all of your pieces by including your contact information or a QR code in the same area. Putting those front and center reinforces the experiences people have had working with you.Īccording to Jay Schwedelson, founder of Outcome Media, putting testimonials and reviews near your CTA increases a recipient’s likelihood of taking action. The back of the postcard is the perfect place to show off all of the five-star reviews and testimonials you’ve collected. These three things get the viewer wondering about the value of your services and how you might help them. Including a photo of yourself and an offer for a free market analysis makes the piece feel personable. So why not show them off on a postcard? On the front of the postcard, start by asking a question that gets the prospect thinking. Testimonials and good reviews have a positive effect on your brand. Keep reading to see eight examples of real estate postcards that are sure to stick out in the mailbox. You want to show your potential clients that you are personable, know the current market and care about buyers’ and sellers’ goals.ĭirect mail is the perfect way to increase your brand awareness and help build long-term relationships with the right campaign strategies. Standing out amongst other realtors with similar tactics is another challenge. In the real estate industry, direct mail is an essential way to market yourself within an ideal location. ![]()
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